“Don’t Quit” is a new track from Pure Mids, a trio that met years ago while playing shows with their previous bands throughout the San Gabriel Valley and Los Angeles. With Pure Mids, they pursue an “alternative/new gaze rock sound with a splash of neo-psychedelia,” which shows well on this new track. ’80s synths and a driving beat complement lush vocals, which lyrically convey the “ability to stick by someone through thick and thin.” A steady bass and whirring synths are constants throughout, as the vocals convey a serene presence reminiscent of The Radio Dept.
Pure Mids are quickly making a name for themselves, with tracks like this and the recent “No Time to Kill.” I look forward to seeing what they have in store for the upcoming year.
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“Don’t Quit” and other memorable tracks from this month can also be streamed on the updating Obscure Sound’s ‘Best of December 2018’ Spotify playlist.
The track is also featured in the genre-based, best-of Spotify compilation Lush Indie Electronic.
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