Report: TRENT REZNOR Playing 'Major Role' In APPLE Streaming Service
Published: March 27, 2015
According to
The Pulse Of Radio,
NINE INCH NAILS mainman
Trent Reznor is reportedly playing a major role in redesigning the digital music app on
Apple's iPhones to include a new streaming service.
Reznor is the chief creative officer at
Beats Music, the streaming service that
Apple acquired for $3 billion last year. The
Beats staff is working with
Apple to create a brand new streaming app that will allow
Apple to compete with companies like
Spotify and
Rhapsody.
The new service will be the biggest change in
Apple's music strategy in years. Until now the company has relied on selling music downloads via its
iTunes store.
Reznor is said to be the "point man" for overhauling
Apple's digital music services, according to two
Apple employees who spoke with
The New York Times anonymously.
Music listeners are turning away from downloads, which earned 8.5 percent less in 2014 than the year before, and are embracing streaming.
The new music app that
Reznor and others are working on may feature many of the same elements as the
Beats Music streaming service, including curated playlists and vivid visuals. The name
Beats Music will most likely be dropped.
Reznor hinted at what he was working on in an interview with
Billboard last November, saying that
Apple "expressed direct interest in me designing some products with them. I can't go into details, but I feel like I'm in a unique position where I could be of benefit to them."
Reznor said at the time that the project was in the "world" of music delivery, adding, "It's exciting to me, and I think it could have a big enough impact that it's worth the effort."