Just the other day I was thinking about a solo touring scenario where I’d need to travel light, real light — like one-change-of-clothes and no-merch light.
That got me wondering about the best way to ask people in the audience to access my music on their preferred streaming service. Spotify might’ve just introduced a solution: Spotify Codes, “a brand new way for users to share any track, artist, album, or playlist available on Spotify, as easily as taking a picture.”
Think of it like the Spotify equivalent of a QR code that your fans can scan on their phones to quickly access your tracks, albums, or playlists. Spotify Codes are now available worldwide for Android and iOS.
Playlists aren’t always as easily searchable on Spotify as artists, albums, and song titles. Sometimes playlists won’t appear in a search at all until they have a certain amount of followers. That means that someone would have to go to your artist discography page on Spotify first, then scroll down to see what playlists you’re featuring on that page. Spotify Codes gives you a much simpler way to make sure fans are finding and following your playlists.
Since Instagram makes it hard to link followers to external URLs, you can share a picture of your Spotify Code, ask fans to take a screenshot, and then they can link right to your music.
Tell the audience to take a picture of the code and they can blast your tunes in the car ride home.
Then you’ll have an easy way to share your music when you’re face-to-face with someone who wants to check out your tunes. They can take out their phone, open up Spotify, and scan the image right off your screen.
And on your flyers, business cards, one-sheets, etc. If the artwork catches their attention, you might be able to entice them to start listening to your music right then and there.
How will use Spotify Codes? Let me know in the comments below.
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