One of the hot events at the UK’s Great Escape festival this past weekend was a YouTube-branded night of grime, headlined by Kano.
Ahead of the gig, YouTube put out some stats on the growing popularity of grime (and UK rap more generally) on its platform.
“Tallying well over 1.3 billion video views in 2016 alone, the platform has seen skyrocketing numbers for a new crop of artists in the last few years, with MCs like Kano, Skepta, and Stormzy delivering the sound firmly back into the spotlight,” explained a blog post from YouTube.
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