The launch of the YouTube Music subscription service has sparked questions about what it all means for Vevo, which distributes music videos to YouTube while also running its own apps and website.
Today, the company has answered that question: it will “phase out” its owned-and-operated mobile apps and site, and move forward as a pure distributor of music videos (and related content) and advertising seller for that material.
“At Vevo, our objective is to grow the commercial and promotional value of music videos, fostering deep connections between artists and fans. To be most effective in achieving those goals, we will phase out elements of our owned and operated platforms,” announced the company this afternoon.
The post Vevo to ‘phase out’ its own mobile apps and website appeared first on Music Ally.
