Around 62 million Americans are listening to podcasts on a weekly basis, according to the latest edition of Edison Research and Triton Digital’s ‘The Infinite Dial’ report, which was published in March 2019.
Another research firm, Ovum, predicts that there will be more than one billion podcast listeners globally by 2020. No wonder music-streaming services like Spotify and Pandora are moving aggressively into podcasts.
What does it all mean for music labels and artists, though: can they also get involved in the podcasts boom in interesting ways? A panel at Music Ally’s Sandbox Summit conference in New York today discussed the topic. Tom Mullen (VP, marketing catalog, Atlantic Records); Kevin Wortis (founder, Signal Co. No 1); and Lisa LaCour (head of marketing Endeavor Audio) fielded questions from journalist Cherie Hu – whose own Water & Music music-industry podcast is excellent listening.
The post Podcasts and music: the opportunities… and the annoyances appeared first on Music Ally.
