Music production and DJing company Native Instruments has snapped up startup MetaPop, appointing its founder, former Beatport CEO Matthew Adell, as its chief digital officer.
We first wrote about MetaPop a year ago, in February 2016, when the company announced its plans to find a legitimate business model around remixes and mash-ups.
MetaPop recently announced that it had successfully licensed more than 20,000 bootleg remixes, with the company paying rightsholders 70% of the subsequent revenues; remixers 15%, and keeping a 15% cut for itself.
The post Native Instruments buys remix-licensing startup MetaPop appeared first on Music Ally.
