Music Ally wrote about the ‘dry streams paradox’ earlier this year in our Sandbox music-marketing report: it refers to the situation where millions of streams for a song driven by a popular playlist on Spotify or Apple Music doesn’t translate into engaged fans for the artist who recorded it.
The topic was the subject for the first panel debate at our Sandbox Summit conference in New York today, with a panel including Cindy James (VP, streaming and playlisting strategy, Island Records); Heather Ellis (senior manager, editorial content, Pandora); Amanda Suriani (senior director, account management, The Orchard); and Naveed Hassan (artist manager at MDDN) giving their thoughts on the dry-streams paradox – and how artists and labels can wiggle out of it.
The post How can labels and musicians avoid the ‘dry streams paradox’ in 2019? appeared first on Music Ally.
