Here's what Strong had to say about the video:
"I was initially asked to think of some ideas for videos on November 14, a week after Donald Trump was elected president and the same week the first trailer was released for the new Ghost In The Shell movie. There was a lot of talk in the news around that time about the new reality for foreigners in the United States. There was also a lot of discussion surrounding the mostly white cast of Ghost In The Shell and the depiction of Japanese people in American film. Since the first American Football video ("Never Meant") had so many Caucasians I thought it might be interesting to do something that used exclusively Japanese and Japanese Americans.
This video imagines a Japanese character temporarily living in small town Central Illinois missing his home. Mike [Kinsella] and [manager] Chase [Iglori] gave me the names of eight people they knew from previous music tours in Japan. These people then helped to connect us with people in Japan who were interested in taking part. In Japan, we filmed in various parts of Tokyo, Matsumoto and Nagoya. In the U.S., we filmed in Toluca, Illinois."
