Lucky Blue Smith and sisters front new H&M Loves Coachella campaign

Published: February 16, 2017

The H&M Loves Coachella is fronted by Lucky Blue Smith and his three sisters.Swedish clothing giant H&M has teamed up with the famous Coachella music festival on a new "H&M Loves Coachella" collection. The retailer has called on rock band The Atomics, featuring model Lucky Blue Smith, to front the campaign for this exclusive new collection. The "H&M Loves Coachella" collection has a bohemian-chic, folk vibe that's evidently influenced by festival style.


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