Coachella's young audience a marketers paradise

Published: April 19, 2014

FILE - In this Sunday, April 13, 2014 file photo, Coachella festival goers Justin Gibbs and Olivia Hansen of Los Angeles relax on the Empire Polo Field during the third day of the 2014 Coachella Music and Arts Festival in Indio, Calif. The Coachella crowd may be there to listen to music under the hot desert sun, but the retailers are there for the celebs and the crowd, which is young, hip and with money to spend. (Photo by Chris Pizzello/Invision/AP, file)INDIO, Calif. (AP) When it first started in 1999, Coachella was a couple of stages and a dance tent. Tickets were $65. A few dusty stands sold hot dogs and Cokes. It was the end of grunge and the start of a new millennium, and it was all about the music. All for one weekend.


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