BandPage announced it is now sending over 1,000,000 music fans to musicians’ online stores each month from its partnerships with Spotify, Rhapsody, Rdio, VEVO, Shazam, Lyricfind and other music services and destination sites. This level of traffic positions BandPage as one of the leading sources of traffic for most musician stores, along with Google search and Facebook. This scale, along with BandPage’s ability to provide fans with highly targeted offers personalized to them, has resulted in musicians making thousands of dollars per month from their offers distributed through the BandPage network.
relentlessGENERATOR, one of the world’s largest D2C music and entertainment retail platforms managing hundreds of musician stores, confirmed that BandPage was now one of its leading sources of traffic, alongside artist websites, search, email, and social channels. “BandPage has emerged as a significant and valuable partner for GENERATOR,” said Thai Randolph, Chief Marketing Officer at GENERATOR. “If we had to replace the traffic we have received from BandPage during the past six months through a display advertising campaign, we would need to buy over one billion impressions.”
The amount of traffic and transactions occurring on the BandPage network has given the company unparalleled insight into which musician stores and offers are performing the best. The company announced that offers that connect fans to their favorite artists in unique and distinctive ways, such as online experiences, VIP tickets and signed memorabilia, are the best selling items. Additionally, the company announced that fans of the Rock, Electronic and Country genres are the most likely to buy. BandPage is seeing that signed merchandise products sell at prices twice as high and twice as fast as their unsigned counterparts. BandPage reports that the sales of in-person experiences are increasing at the fastest rate.
”Every day we study online trends and the purchasing behavior of music fans and we’ve consistently seen the highest qualified traffic come from the streaming services and music destination sites – where an artist’s customers are engaging with the artists’ music the most,” said J Sider, CEO and Founder of BandPage. “After years of testing, we now have clear insights around what products music consumers find most interesting and what they’re most likely to purchase. The goal of studying these trends and applying the findings to our industry is to always help musicians increase their revenue at a time where the main product we’ve sold for decades has been in major decline. As an industry, we need to work together to understand the new types of products our customers want to buy and then find the most effective ways to reach them to build sustainable careers for musicians big and small.”
Musicians are able to list all of their commercial offerings including presale offers, VIP meet and greet tickets, online concerts, t-shirts, signed merchandise and more by accessing their profile and store via the BandPage Editor. Once added to the BandPage profile the offers display in near realtime to fans on places like Spotify, VEVO, YouTube, Shazam, Rhapsody, and Rdio at the moment fans are most likely to buy.