“Picture This.”
Giorgio Armani. Louis Vuitton. Gucci. Cartier. Burberry. Prada. Hugo Boss.
Add the name of 22-year-old Orlando-based pop/hip-hop performer J White to the list of designer brands he so elegantly wears, with a musical style that is similarly polished and upscale, aiming straight to the heart of a largely female audience that has made him a MySpace sensation.
Coming out of the area which produced N'SYNC and the Backstreet Boys, J White picks up where the boy bands left off, taking it “180 degrees in a new direction for a new generation,” with a sophistication and style that is totally his own.
“I’m the opposite of street,” admits J. “I’ve been pretty blessed. My background is very much different than many other hip hop artists, which reflects in my music."
J White’s last single, “Picture This,” was a sultry, seductive combination of old-school soul with a modern post-rap edge he dubs “hip-pop”, produced by “L” of L & L Productions, whose production credits include Bubba Sparxx, Rich Boy, and Jim Jones.
“I like to change my ideas up,” says J, comparing his style to that of Kayne West and Akon. “Make it completely different each time. I want to create a brand new genre. That’s the creative aspect of music that interests me the most.”
The single was released on J White’s own Down North Records label alongside noted industry attorney Allen Jacobi’s Miami-based Pyramid Records (who has previously been instrumental in projects with Joe Walsh, the Doobie Brothers, and Earth, Wind & Fire) and Universal Music Group on August 12, 2008.
“Even though I’ve been contacted by several major record labels, I decided to do it on my own,” he explains. “I took matters into my own hands,” he says. “I networked 24/7, day and night and still do.”
Jarrod Borgemeister, p.k.a. J White, started singing in school choirs in fourth grade and throughout middle and high school, J was chosen to perform with the "All-State" choir in Tampa, FL several times. Before performing with superstars like Plies, DJ Unk, Lil Wayne & Young Jeezy. He performed for retired Florida governor Lawton Chiles at age 12, at Disney World at age 15 and in New York City at Carnegie Hall at age 17. However, J White started pursuing the music business seriously in 2006. Another previous single, “That Girl,” featuring Rican Diplo, attracted well over a million plays on MySpace (www.Myspace.com/MrJWhite) and launched J White into the Top 5 Major label artists for Pop music in the Florida region and Top 50 nationally for well over ten straight weeks.
Ozone magazine’s Erica Eason raved it was “A sweet combination of hip-hop and R&B that would make any girl wants to be the object of J White’s affection flows seductively throughout this record.”
Dressed for success in European clothing and designer suits and ties; J White is an unabashed ladies man, with a female following that has the songs on his MySpace page nabbing thousands of plays per day.
January 1st 2010, the extremely anticipated mixtape "Down North Legends" was released on the web. Hosting 17 songs with around 55 minutes of play time, the compilation received over 10,000 downloads over the course of 4 months and still nabs a few hundred a week.
Now, with new songs like “My Co-Pilot” and “Hit The Flo” ready to go, J will release his 2nd mixtape this year titled "Down North OR DIE" along side labelmates Rican Diplo & Young Act. The CD includes features by Akon, Jay Z, Wiz Khalifa & Kockiee and will be hosted by DJ Young Legend, DJ Flexxx & DJ Trigga.
While the ambitious performer is barely out of his teens, J White already has big plans for his Down North Records label & joint venture with Universal Music Group, hoping to attract other talented performers that he can help break through both regionally and nationally. Although he admits music is the stepping stone, the foundation, his ultimate goal is an empire, encompassing not only music, but modeling, fashion and even real estate.
“My goal is to create a brand so big that it opens doors for me in other industries,” he says.
Move over, Giorgio Armani and you, too, Hugo Boss. J White may be wearing your suits now, but he’s looking to take his place alongside you very soon.
“I want to be bigger than big,” he says.
“I want to break every mold.”
J White is well on his way to doing just that.
March 2008 Ozone Magazine
"A sweet combination of Hip Hop and R&B that would make any girl want to be the object of J White's affection flows seductively throughout this record."
Top 40-Charts.com
Introducing Orlando's J-White Set To Put His Mark In Music With The Launch Of His Debut Single, 'Picture This' From His Forthcoming Release Due In 2009
ORLANDO, FL. (Top40 Charts/ J-White Official Website) - Emerging from the sunshine state that has produced musical greats including NSYNC and The Backstreet Boys, J White is picking up where the boy bands left off. Taking it 180 degrees in a new direction, J White is introducing a sophistication and style that is all his own. As a business man and entrepreneur, J White has released his single Picture This off of Down North Records, a label where he is known as the President and CEO. Following in the steps of his musical inspiration Will Smith, J White's music features clean lyrics and no profanity. Picture This is a combination of old-school and modern post-rap edge he dubs
"hip-pop". Picture This has been released on Down North Records and has digital distribution from Universal Music Group.
"It's very rare to see the kind of desire and ambition exhibited like J White. When
you find an artist that dedicated, it's hard not to become a believer." Says Attorney Allen L. Jacobi & former record executive of Pyramid Records.
Distinguished attorney Allen L. Jacobi who was also a former record executive at Pyramid Record has worked with a roster of hit makers including 2 Live Crew, Eric Clapton and Earth Wind & Fire, making all of their careers success stories. While managing rising pop star J white, Jacobi will be sure to launch him in the direction of stardom. Thus far, JWhite's single has attracted over one million hits on Myspace www.Myspace.com/MrJWhite and is available on I-tunes, Rhapsody, Amazon and several other major internet distributors. Picture This is the first single off of his Freshmen album which will be available in 2009.
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