DJ Luis Segura

As a 20 year veteran of the Chicago club and radio markets, Luis continues to lead party-go-ers to the next level of music. Since the early 80's, he has pioneered electronic dance music through clubs, radio, and raves everywhere. As an on-air personality in Chicago, Luis introduced listeners to the progressive sounds of dance music over the airwaves. As one of the original members of 90.5FM WCYC's Dominating 6 DJ Team and host of his own Alternative show "L.A. Style", he quickly became the authority of the progressive sound in Chicago. Luis continued his radio career as the host of a "The Wednesday Morining Rush" on Chicago's Underground 88.1FM WCRX, which featured Chicago and Global House anthems as part of the regular on-air rotation. "Embracing DJ culture at an early age wasn't hard.playing great music just felt right"



As most Chicago DJs of the era, Luis was also turned on to the Underground House scene at the young age of 13Although House was his preferred choice of music, his curiousity for a more progressive sound began to take shape as a result of being introduced to European music and culture at an early age. Luis began to identify that his craft of mixing records with a dance beat can also be used to present progressive sounds of European Synth-Pop bands in his performances. His trademark style of mixing challenged his audience. Luis' sets dominated the dancefloor with a "different sound". Flawless blends between 12' inch versions of Depeche Mode, New Order, Erasure, Book of Love, and Razormaid Remixes of European bands were new to the Chicago audience. " I can't remember a time when I said - I just don't care how it sounds - I've always challenged myself to be a perfectionist when it came to mixing music"This new selection of music was well known in European nightclubs in those days, but had not been properly introduced in the states until the mid 80's. "I remember playing Erasure and DM for the first time at a neighborhood house party in 1987 - Boy did I get strange looks from the crowd!".Committed to his new sound, Luis quickly gained the attention of the Dance industry and music lovers, as one of the pioneers of the Electronic Music scene in Chicago



Known as the "badboy of the Alternative and Techno scene of the 80's", Luis was well on his way to creating something new for his listeners. His determination made him one of the busiest DJs in Chicago. Luis was the first "Alternative" DJ to sell mix tapes at local record stores, while balancing a weekly residency on 90.5 WCYC's "Friday Night Hot Mix Show" as one of the Dominating 6 DJ Team.Luis also became a vital member of the infamous "Undergroud Sex Vigilantes"His hard work quickly paid off as he was named DJ of the Year in 1989 by his peers at the prestigeous Chicago Dance Music AwardsLuis was viewed as an iconic symbol of the underground new wave scene. His live mix sets during the 80's, included Synth- Pop Alternative, House, and German Techno In addition to his radio sets, Luis also held weekly residencies performing at underground clubs that spotlighted progressive dance music. "Some of my favorite sets took place at such clubs as Medusas, The New Scene, Alcatraz, and TaurusI miss those spotsBack then - It was all about the music - nothing more!".Devoted "new wavers" continue to embrace his sets today.Talent combined with a professional stage presence, make him a true crowd pleaser



Throughout the 90's, Luis also made a presence in the rave scene. He traveled throughout the midwest representing Chicago as one of the elite Techno DJs"a rave was the music speaking to the masses.and a big wake up call for America!.Edgy music and DJ sets stimulated everyone's passion for harder and faster Dance music"As the rave scene brought on more attention from angry politicians.It quicky became taboo for parents of young ravers / club-go-ers"All I can say is.it was fun while it lasted!"



Y2K brought a more "global sound" to Luis' performances. With his "quasi-punk" look and passion for good music, Luis enhenced his music selections to capture a broader audienceHis Funky House / Electro sets secured his place as one of Chicago's most respected and admired artist. ."Its hard to say what I carry in my record caseI play what feels right - I guess I am just a music lover all around"Some of his most memorable sets have been in the genre of Trance and Alternative / Electro 80's"As a professional DJ in the best city in the world.(Chicago!!!). I was fortunate enough to be influenced by some of the original founders of Dance music.From the first time I stepped into a nightlcub at the age of 13, I knew this was my callingHere I am -21 years later.Realizing that it was worth every minute!.



"When I am not traveling to perform around the country, I enjoy spending time with my family.I am the proud father of two wonderful kids. Mia is 4 and Gabriel is 10.My wife is more than supportive of my efforts and sacrifices.Although I can go on record for saying that she is not very happy when I have to travel for work - But - she continues to make sacrifices with me to further advance my music career.Balance in my life is importantIf you are a promoter or artist interested in collaborating on a future music project / DJ bookings - Please email the details, as I am always ready with a suitecase in one hand and my music in the other!"



An explorer to the new and unheard, Luis continues to capture the feet and ears of the crowdsRecently, Luis has began explore his talents as a remixer / producer of his own musicCollaborations with other Chicago producers have started to take shape within 2007.While performing monthly residencies at some of Chicago's biggest venues, and operating the Chicago based event company LOVE & MUSIC (www.loveandmusicevents.com)You can also catch Luis' forthcoming dance tracks expected to be released in 2010.For more information - log on to WWW.LOVEANDMUSICEVENTS.COM.



URB magazine calls Luis "Chicago's best kept secret"Be on the lookout for this multi-talented artist that is LUIS SEGURA