Lluther (n): 1. Hymn to the Reptile King. 2. Chuther in Welsh. 3. Good rock.
More than three years since the European release of their highly acclaimed debut album, Lluther announces the bands first US tour in support of their forthcoming sophomore release "Rise Of The Reptile King" with this tweet: "First LLUTHER show in the USA and its on Paddy's Day! We're ready- is Texas? They better get the Guinness in!" The tour kicked off March 17, 2011, Saint Patrick's Day, at the GroundHall in Houston, TX. With a one year deadline the lads of Lluther, an indie noise-rock group out of Dublin, Ireland, set out to find their fortune and conquer the States - or die trying.
After the dissolution of his successful electro-rock group Skindive the groups founder, songwriter and main guitarist Gerry Owens found himself pushing for a new direction in music, when the name "Lluther" just came to him. Quickly signed by German heavy rock label Tiefdruck Music, Lluther soon after released "Agents Of Empire" to overwhelming critical acclaim and a frenetic listener response that has only kept building. Since 2006, thanks to a sizable and ever-increasing fan base, Lluther has toured throughout Europe extensively, supporting major headliners and as a staple in the festival scene. In 2008, when the group amicably parted ways with Tiefdruck and signed with music giants EMI Publishing, a crackling current of inspiration, not unlike like a divine epiphany, charged through Lluther and sent the band back into the studio.
The end result, "Rise Of The Reptile King" is a self contained renaissance; a concept album in the vein of David Bowie and Pink Floyd that pushes the boundaries of rock music. Lluther artfully explores the dark tale of a mysterious anti-hero and his spectacular rise, fall & rise again, set against a supernatural landscape of circus performance, freak shows, and all things occult, profane and bizarre. Cracking through the modern indie-alt-noise-rock panorama, Lluther holds up a mirror of beautiful chaos in which everyone who listens can see a little bit of themselves. It is seductive and exciting, it is inspired and driven, and most importantly, it is rock & roll and it is now.
Already finding a resonance with fans and music industry types alike, the buzz around the band and their new record appears to be catching on with haste. A handful of promotional singles sent to European rock stations last summer snagged gobbs of airtime and one track, "In The Dollhouse" spent 4 weeks on the Virgin Rock Radio Airplay Top 20 in Italy alongside U2, Them Cooked Vultures & Depeche Mode. In the US, Lluther has successfully enlisted the full promotional support of LA's infamous SuicideGirls after their first guest appearance on the radio show in late January. The alt-rock pinup icons have made Lluther their new pet Rock&Roll cause and are even slated to star in the band's next video, "Until She Comes" that's set to be directed by the award winning Doug Freel.
