Keri Noble

Location:
MINNEAPOLIS, Minnesota, US
Type:
Artist / Band / Musician
Genre:
Acoustic / Pop / Soul
Site(s):
Label:
Telarc/JVC
Type:
Indie
Given her roots in Detroit, it would be easy to assume that Keri Noble grew up in the ‘80s surrounded by the rich musical history and culture of the Motor City. But things were not quite that way.



The daughter of a Christian pastor in a small, Spanish-speaking church on Detroit’s southwest side, Noble was raised in a strict household where secular music was generally frowned upon. “I was home-schooled from first through third grade,” she explains. “And then I was put in a Christian school. My high school was predominantly black, and the church that I went to was all Hispanic. The environment I grew up in was definitely multicultural, but the music I listened to was not. It was primarily church music. There was no R&B or soul or Motown. I missed all that.”



By her late teens, though, she’d heard enough bits and pieces of R&B, hip-hop and other urban sounds – on car radios or MTV videos playing at friends’ houses – to realize that there was an entire world waiting outside the walls of the church.



But it was the voice of Joni Mitchell, more than anything else, that steered Noble toward songwriting. One listen to Mitchell’s 1971 album, Blue, and she suddenly had a sense of direction.



“I love the idea of one artist and their instrument,” she says. “That album is pretty stripped down. It’s pretty basic. There’s not a lot of production there to date it. That record just felt so pure to me, and those songs are so powerful and expressive. I don’t know why I was so open to it at that moment in my life, but I played that CD so much I wore it out.”



And so began the songwriting, more as a means of personal expression than as an attempt to launch a career as a professional musician. “I had already been journaling a lot, and I had taken eight years of piano lessons,” says Noble. “At that point, I thought maybe I could try to put my words to music and see what would happen. I didn’t start out by saying, ‘I want to be a musician.’ It just sort of evolved. I had felt pretty lost up to that point, and I had a lot to say.”



After a few years of writing and polishing, Noble put together a demo and gave it to guitarist Billy McLaughlin on one of his tour stops in Detroit. The two musicians became friends, and McLaughlin eventually invited Noble to open for him at a show at the Fine Line in Minneapolis. While there, he introduced her to some members of the local music scene. At 24, Noble left Detroit and made the permanent move to Minneapolis.



In 2003, she signed with EMI/Manhattan. Her debut album, Fearless, was released the following year and met with high praise from the press. “The CD got picked up in so many worldwide markets that I got to do a lot of touring in Europe and Asia, which was great, because I had never traveled before in my life,” says Noble. “I got to open for some great people, like Cyndi Lauper and B.B. King. I got some exposure that I wouldn’t have had otherwise.”



The downside was that Fearless enjoyed far less exposure in the States than it did elsewhere. “The guys who signed me had also signed Norah Jones,” Noble says. “So they had a girl who played the piano who was a raging success, and they wanted to get another girl who played the piano in hopes of having another raging success. But there’s really nothing I do that’s the same as what she does, other than the fact that I’m a female and I play the piano. Fearless was very ballad-heavy, but I tend to not be that ballad-heavy. But that’s what they wanted.”



The whole experience prompted Noble to ask herself some very basic questions about whether she wanted to continue to pursue music professionally. “Did I really want to be a part of this machine?” she says. “And if I did, why? It’s not like someone can take the artistry away from you. I could go play in coffee houses and bars if I wanted to and still be happy doing it.”



In the end, she decided that “there was still more to be done, on a scale whereby I could actually make a living.” She signed with JVC and released Let Go in Japan in November 2007.



In addition to the success of Let Go, she has also branched out into other media. Her music has been used in popular TV series on either side of the world, So You Think You Can Dance in the U.S. and Handsome Woman in Japan. Her song “Look At Me,” was featured in the Japanese film, Tokyo Tower. In addition, her music is currently part of an 18-month TV commercial campaign in Japan for Shiseido cosmetics.



In the U.S., she signed with Telarc in the spring of 2008, and released an EP, "Leave Me In The Dark", in conjunction with U.S. tour dates scheduled for that summer. Her self-titled full length Telarc release was released February 2009.



Eight years after leaving her comfortable – if somewhat limited – surroundings in her native Detroit, Noble has come full circle in many respects. “In some ways, I’ve come this far to get to a place that feels like a beginning,” she says. “That’s what makes for great art – the idea of reinventing yourself and being in a place that’s new again. But you do it because you can’t not do it. if you could do something else, then you probably wouldn’t last in this business.”



Sometimes, finding the inner voice that speaks the greatest truth can be a long and challenging process. For singer-songwriter Keri Noble, the Detroit native who has made her home in Minneapolis and has made her creative mark on both sides of the globe with two critically innovative and critically acclaimed recordings, the search has paid off.



“I’ve come this far to get to a place that feels like a beginning,” says Noble, who made her Telarc debut with the February 3, 2009, release of her self-titled album.



With that new beginning comes a sense of freedom. Hampered in the past by the preconceptions and unrealistic expectations of record executives and marketing operatives, her transition to Telarc puts her in a place that feels much more empowered, much more free than she’s ever felt in the four years since her recording career began.



“I feel different now than I’ve ever felt at any other point in my career,” she says. “I feel in control of the things that I can control, and I’m totally aware of the places where I have no business trying to exert control. I’m excited to be able to create again after being in a place where I didn’t feel a whole lot of joy about the process. I’m generally not one of those annoyingly happy people you often run into, but right now, when it comes to my music, I do feel very happy about where I am.”



Noble’s new-found sense of optimism is evident throughout the record, even in those moments where the overriding message isn’t entirely upbeat. The set opens with the midtempo “Watch Me Walk,” a defiant statement about regaining one’s sense of identity and purpose in the face of a failing – if not failed – relationship: “This is the part where I start taking over / Why should I let you decide? / Life is too short, you blink, and it’s over / So now you’re going to watch me walk out of your life…”



Emancipation is a recurring theme throughout the eleven tracks, as seen in the quiet and pensive “Ooh Oh,” a fan favorite in Noble’s live performances. The song takes its title from an emotional refrain that taps into a place that goes deeper than words. “It’s pretty sad in its portrayal of a relationship that’s formed out of dysfunction,” Noble explains, “but at some point in the song, the lyrics are saying, ‘I’m ready for something more than this.’ Even in those small moments where it sounds melancholy, there’s still this theme going through it about how it’s time to change, time to move, time to take care of myself.”



In a world that’s seldom if ever black and white, Noble is keenly attuned to the simultaneous coexistence of both the light and the dark, and conveys them in terms that are as universal as they are simple. Songs like “Remember My Name” and “Last Warning” veer close to the edges of desperation and even tragedy, while much more rousing and inspirational tracks like “Born Again” and “Go Proud” hearken back to her upbringing in the soul- and gospel-drenched sounds of her native Detroit.



“There’s a lot of good that comes out of the church experience,” says Noble, the daughter of a Christian minister. “To live in Detroit, there are some aspects of the church culture that you just can’t escape. It’s more than just religion. It’s an emotional experience. I love gospel music. If you go to a black church and open yourself up to the music, you feel something, regardless of what your belief system might be.”



This emotional quotient is perhaps highest in the smoldering closer, “Life 9,” a live track recorded at a show in Minneapolis in the summer of 2006. In addition to Noble, vocalists Kathleen and Rhonda Johnson – along with the responsive live audience – add extra layers of emotional and personal conviction to the track.



“I wrote the song when I was watching a VH1 show about the wives of various hip-hop artists,” says Noble. “All these women were saying, ‘Yeah, I know he cheats on me, but in the end, he comes home to me.’ It just seemed crazy to me. So I ended up writing the song, and I played it for my backup singers, and we said, ‘Let’s just see what would happen if we worked out a simple arrangement for the show.’ It just became this magical thing. It’s a pretty rough recording, but the magic transcends the rough edges.”



It’s no accident that Keri Noble’s third release is the first to be named after her. More now than at any other time in her career, her voice is her own, and she’s able to declare exactly who she is and what she’s about. “I feel free to be the artist that I am, and also the artist that I can be,” she says. “I don’t feel any pressure to try to fit into some mold. I just feel very free.”



Click here to order Keri Noble's self named album Keri Noble
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