K.B.

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Atlanta native K.B. the Eastside Ambassador should need no introduction to hip hop audiences. His resume stretches about as long as your arm. Over his 10-year career span, he has traded verses with some of the best in the business- Scarface, UGK, Ice Cube, Eightball, Too $hort. And even though his name may not be as memorable as his unforgettable flows, that will soon change with his seething lead single Im Scared of U featuring Bohagan, Young Buck and Miami nasty girl Khia and August release of his long overdue HoodRich/ Red Head Records debut The Face With the Name.



Born in the SWATS (for Southwest Atlanta) and raised in Eastside Atlantas Decatur section, Kevin Brown first began penning lyrics at the eager age of 10. By the time he had reached high school, he had teamed up with another neighborhood rhyme spitter Donnie and formed the duo Eiffel Court Zoo. Shortly after high school, though, the group disbanded. Although they had several notches under their belts, their musical careers were at a dismal standstill. Donnie went his way, and K.B. considered alternate career choices to earn his bread and meat.



A year after school, I started getting wild, K.B. admits. I was in the streets, doing a lot of bad stuff.



His luck took a turn for the better after meeting pioneering southern rapper Scarface backstage after a show. Face was in town on tour with the Geto Boys, and the group had performed that night at now defunct Decatur nightspot The Gate. After the show, a group of about two dozen would-be rappers were huddled in a corner rapping, all vying for Faces attention.



Suddenly from out of nowhere, I just busted in and started rapping, K.B. remembers. Everybody that walked up and tried to rap, Scarface pointed to them like get him. It had to be like 15 to 25 people trying to rap for him, trying to out rap me.



One by one, K.B. shut them all down. He was like if you wanna get down with me, you betta beat everybody. After I did that, he was like you are down. He gave me his number and told me to call him in two weeks after the tour.



Fourteen days later, K.B. was on a plane to Houston, where he signed a deal with Faces INTERFACE imprint via Rap-A-Lot. While the ink on the contract was still dripping wet, the two of them hopped a plane to Los Angeles, where they recorded K.B.s first song Money Make the World Go Round alongside Devin the Dude and Dat Nigga Daz from Scarfaces platinum-selling album The Untouchable.



The next year, he followed up with five appearances on Scarfaces platinum compilation CD My Homies. He once again proved his star potential on standout solo track Krunch Time and The Geto on which he holds his own with 16 spitfire bars beside Scarface, Ice Cube and Willie D.



Further positioning himself as a mainstay in the rap game, he recorded four songs on Devins groundbreaking 1998 solo debut The Dude, including the classic Show Em. He also loaned verses on Too Shorts Cant Stay Away the following year and Cigarette from UGKs Side Hustles. K.B. even recorded as a member of Facemob for the groups 2002 sophomore album Silence.



Before I met Scarface, I was just rapping long verses. He taught me substance, K.B. admits. I learned storytelling, how to put songs together.



His relationship with Brad Jordan began to dissolve, however, after Scarface abandoned his duties at INTERFACE and opted to accept a position as president of Def Jam South. As a result, K.B. was forced to take his career into his own hands. He started his own label HoodRich Records. Soon after, he got a call from a longtime friend and admirer Bizarre, who he had met years prior through Rap-A-Lot artist Devin the Dude. The front man for platinum-backed group D12 offered to step in and offer support to K.B.s movement.



I had already had HoodRich Records since 2001, says K.B. But it was hard to get into the industry, so Bizarre was like I want to open the door for you. Let me help you.



The result is a joint venture between K.B.s HoodRich Records and Bizarres Red Head Records. Their first project is K.B.s aptly titled solo project The Face With the Name. Searing with a diverse blend of gritty street tales, club-ready party starters and unashamed honesty, the album boasts a plethora of standout tracks.



On the self-motivational Do Sumthing, K.B. preaches deep-voiced, gutter flows atop smooth, 70s-styled production of cinematic strings and funky guitar plucks. Line after anticipating line, K.B. plays out his entire life story- going from his mother doing all she could to make ends meet to being young and poor to working the traps of Atlanta at the age of 13 to being a 19-year-old who meets and impresses Scarface.



Teaming up with Bizarre and Shady/ Aftermath signee Stat Quo on the quick-witted If I Never See This Hoe Again, threesome tickle funny bones with brutal sincerity. He puts haters back in their places over mid-tempo production and gumbo thick bass lines on Alright, which was produced by Mr. Porter of D12. And K.B. also supplies dance floors with driving bass, hypnotic synths and lingering chimes on the Track Boys-produced Buss Down.



Without question, K.B. has more than proven his lyrical prowess on the mic time and time again. And with the August release of his long overdue solo debut The Face With the Name, the Eastside Ambassador is set to claim what was rightfully his own from years back.



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