the Swimmers

“To start again, we’re the lucky ones” opens “Shelter,” the first track on The Swimmers’ People Are Soft, and with it rings the sound of the band reinventing itself. On November 3, 2009, MAD Dragon Records (ADA) is proud to release the sophomore album from this Philadelphia quartet—a staggering, vulnerable recording that distinguishes itself as a debut in its own right.



Following the success of 2008’s Fighting Trees—The Swimmers’ first release on MAD Dragon, which garnered rave reviews from The Philadelphia Inquirer, Magnet, The Tripwire and Time Out Chicago—Steve and Krista Yutzy-Burkey, Scott French and Rick Sieber decided to start fresh by building a home studio from the ground up and recording a new album entirely on their own. The hard-won results feature intensely personal songwriting couched in distorted synthesizer hooks, crushing electric guitars and dark reverb swells. “It was a very focused and isolated time in the studio, and much of the grit was in the mixing process. These songs were darker and more intricate than the last record, and they demanded a very affected, refined sound,” says lead singer/songwriter Steve Yutzy-Burkey.



From the opening track “Shelter” to “A Hundred Hearts”— the insatiably catchy gang vocal about the competing pulls of the human heart—to “Drug Party”—a dream sequence of social disconnection propelled by overblown distorted guitars and brash snare hits—to “What This World Is Coming To”— a diffuse, tender verse that collapses into quirky keyboard lines, handclaps and epic choruses—the sounds begin to form the fractured and sentimental cast of characters that make up this record. The apocalyptic electro-pop of “Give Me the Sun,” “Nervous Wreck’s” triumphant chorus (“sing without and hold together”), and the nostalgic spoken lyric of “Try To Settle In” all converge with the rest of the songs to flesh out the full meaning of the album’s title—in their isolation and comfort, allure and fragility, resignation and transcendence: People Are Soft.



Philadelphia Inquirer “Eight to Watch in 08”



NY Times “A New Favorite, This Year”



Philly City Paper “Indie Pop Rawk Superstars”



The Tripwire “… a great collection of sunny pop songs”



Magnet - “(the Swimmers) transcend comparisons and stake their own modest parcel of indie- pop bliss”.



CONTACT:



Press



Howlin' Wuelf Media



Howard Wuelfing



Booking



Village Green Touring



Joe Lekkas



Label



MAD Dragon Records



Marcy Rauer Wagman



'PEOPLE ARE SOFT' IS OUT NOW: