The Ambassador

Formerly, the co-founder and primary spokesperson for The Cross Movement—the GRAMMY, GMA Dove and Stellar nominated acclaimed pioneers of the Christian Hip Hop movement—William “Duce” Branch Th.M a.k.a. “The Ambassador” continues his ministry as a solo artist along with speaking and urban youth mentoring and consulting.
Duce has ministered the Gospel to hundreds of thousands through rap and preaching for over fifteen years seeking to be a model and a messenger of the gospel’s transforming power.
He holds a Bachelors of Science degree in Bible from Lancaster Bible College as well as a Masters degree in Theology from Dallas Theological Seminary (DTS). His third solo album, The Chop Chop calls the Body of Christ to maturity, to the fullness of the faith. Duce is married to Michelle and has five children.
With a passionate commitment to the kingdom of Christ as well as a firm belief that faith must integrate with culture, Duce has become known for his devotion to proclaiming Jesus Christ to urban contexts, and through urban mediums.