Abracadabra Records

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Abracadabra Records is a British Independent record label established in 2007. The concept of the label was the innovation of Ryan Kelly (AKA Casper) and Bernard Sasu (AKA Burnz).

Bernard and Ryan were next door neighbours from infancy. They both attended the same school and shared their love of hip-hop. It would be years later when their solid friendship would become a dynamic business partnership in the music industry. The idea of Abracadbra Records sparked during a conversation with Ryan and Bernard when they were discussing ways of improving life conditions. Music had always been their passion and life long ambition, the creation of the label was the ideal opportunity to change their lives and open doors for both of them.

At the time, Ryan had been working for a film production company for 4 years and had built a strong relationship with the company’s Producer, Neil Gardiner (MA). Ryan put together a business proposal for Abracadabra Records and presented it to Neil who saw the potential and heart of the project. Neil eagerly came on board and financially backed the creation of the label. Ryan went on to ask his friend and co-worker, Abdi Omar, to help with the project and lend his creative input. Abdi happily agreed and now acts as the label’s Events Manager and oversees PR.

The title of the label was thought up by both Ryan and Bernard. Deciding to separate themselves from the obvious they opted for a name that embodied what they intended to achieve; a music movement on a new level. And so Abracadabra was chosen for its symbolism as a powerful and magical combination. The label believes it is time for the UK to really step up and be counted by both its home land and America in terms of music talent. The label plans to be involved in everything from hosting and attending events and tours, to producing music videos, albums, instrumentals and even hosting raves. The label has a few more artists in the pipeline and is looking in the near future to sign both new and established artists and acts purely on talent and regardless of genre.



   



Bernard Sasu was born 15th February 1986 at The Mothers Hospital, London. He was the first child to parents Samuel and Grace Sasu, who migrated in the early 1980s from their homeland of Ghana.

It was in Hackney at a young age that Bernard would meet next door neighbour, Ryan Kelly. Growing up together, the pair attended the same school and forged an unbreakable bond of friendship, which would later develop into a dynamic business partnership.

In the early 1990s Bernard began taking an interest in hip-hop artists. The Notorious B.I.G, Nas and Jay-Z had him in awe with their silky rap flows, style and big budget videos. Bernard spent what little pocket money he had on buying all their albums and listened to them continuously.

Bernard took an even bigger interest in rap groups/mc in the UK. Closer to home the HEARTLESS CREW were his favourite group. With their catchy London flow and bubbling lyrics the group inspired him; he would lock in to their radio sessions and record their set on tape. It was through playing the tapes back and learning their lyrics that he taught himself how to MC and gave himself the name “Triple B”(bad boy b) which he used through his years as a popular MC. Bernard now acts under the name of “Burnz”, a name given to him by friends.

As his talent in MC’ing progressed Burnz joined the group Y.B.M and began broadcasting his lyrics to the capital on an underground pirate radio station. When the garage scene started to fade out Burnz used his initial love for rap music to put his efforts into co-finding the record label Abracadabra Records a label dedicated to UK Rap, with long-time friend Ryan Kelly. Together they have been able to complete an 18 track album/mixtape which has received some fantastic reviews. Abracadabra Records then went on to produce Burnz’s debut music video, set to his banging track “Burnz Anthem” with Ryan Kelly as producer.

Burnz is now acting as CEO of Abracadabra Records and devotes his time to the label both writing and performing his own material.



   



   



   



   



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