Heartbreaker is the incredible new single by up and coming stars Alfie Behaviour which is released in spring 2012 and will be available on ITunes. The brothers who formed their own music genre: 'R&P' (A mix of both RnB and pop) have already made a name for themselves with their debut single 'Gots to Go' being chosen by BBC1's Ras Kwame to feature on his podcast which showcases the best in UK urban talent. You may remember the brothers who have also had success with their second single 'Sweat' which has received a tremendous 200,000 views on You Tube and has beat stiff competition to hold Blackbaby Radio's coveted 'Song Battle' title (For the hottest new record) for 3 weeks in a row.
Brothers Deore and Shay from South London combined their musical talents and have already collaborated with a handful of top urban artists including Kele Le Roc, Richie Dan and Darren Martyn. They have supported a large number of UK urban artists boasting names such as: Chipmunk, Omar and Tinie Tempah as well as performing at various well known locations such as Ministry of Sound in London, Liquid in Portsmouth and 2010's London New Year's Day Parade as well as performing at one of London's biggest Melas with coverage from BBC Asia.
Their new single was recorded at the famous Berry Street Studios which has played host to a number of successful artists including Elton John, Freddie Mercury and Radiohead. Their new track has been nurtured from the beginning, with the brothers commenting: "It's so good to see the energy from recording this track evolve into life and it shows how well it works." They added: "We enjoy performing it and people seem to take to it quickly, it's up tempo and always leaves us out of breath, so it's a great track to perform as well as listen to".
These rising stars have come from a rich musical background and have already made an appearance on GMTV singing Sean Kingston's "Beautiful Girls". As well as their TV work, they have had a number of successful radio interviews including Sue Marchant of BBC East, CL Smooth of BBC Three Counties and an impressive number of FM radio stations across the United Kingdom.
Shay and Deore have recently engaged in a number of large radio promotion tours resulting in a nomination for artist of the year award for Venture Radio. Their fourth single 'Superhero' was nominated for Radio Six International's coveted Record of the Year award, as well as boasting a large online presence with their You Tube video views in excess of 500,000 and a solid fan base on social networking sites such as Facebook and Twitter they are currently one of the UK's hottest new acts.
"Very melodic… Marvellous stuff"
Chris Welch (Kerrang!)
"One of the U.K's hottest new talents"
C.L Smooth (BBC Three Counties Radio)
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308 are a singer, songwriter, producer duo from South London.
We are brothers who officially formed 308 in February 2007. We have already co-written our first album mixtape 'No Turning Back', which includes collaborations with Kele Le Roc (My Love), Sadie Ama (Fallin'), Richie Dan (Call It Fate) and Darren Martyn (Sorry Part 2).
The album mixtape has been well received: 'Without You' was played by DJ Cameo of BBC 1xtra on 'Pirate Sessions'. 'G.O.D' featuring Richie Dan was played by Dave P of Choice FM on his Positive Inspiration Show, 'Don't Confess' featuring Kele Le Roc is rated as the top track on Ditto Music's compilation album on iTunes.
Our debut single, 'Gots to Go' has opened doors for us. The video was playlisted on Channel U and was an underground success. It has been played on radio stations up and down the country – from Darren Milby and Lorna Bancroft of The Bay in Lancaster, DJ Bertie B of Kemet Radio in Nottingham to DJ Grind and Decyfa of Express FM in Portsmouth. Ras Kwame of BBC 1xtra chose the track to feature on his 'Homegrown Podcast' which showcases the best in UK urban talent.
In 2007 we supported Mutya Buena as one of the winners of the BT Broadband Unsigned Talent Competition. Then in 2008 we opened for multi-platinum selling R&B superstar, Mario, in Nottingham. Since then, we've gone on to support some of the top UK Urban acts such as; Attacca Pessante, Chipmunk, Omar, Sway, and Tinie Tempah but to name a few.
We have also received accolades from press and Music Industry moguls such as Chris Welch (formerly of Kerrang!) who described us as "very melodic . marvellous stuff ." He also said that 'Gots To Go' was "…… gonna be a hit" (8th Feb 2008).
Croydon Music wrote:-'……. the next act was smooth R&B 308. Two brothers who definitely looked the part, opened their set with the self named original '308'. Their next song, 'Gots to Go', seemed to please their female following judging by screams being heard throughout the number'. ( 9th Feb 2008)
Our second single 'Sweat' was released in November 2008 and became a major hit in several countries across Europe, Australia and USA, receiving well over 3,000 digital downloads. It was played on Blackbaby Radio (Grammy Award winning producer, Bryan Michael Cox's radio station) in Atlanta, and beat stiff competition to hold the station's coveted 'Song Battle' title (for the hottest new record) for 3 weeks in a row.
In just two years, we have made our mark and now we're here to stay. . Currently writing for renowned Producer Warren 'Oak' Felder (Chris Brown, Keri Hilson 'Superhuman') as well as working with many other top British acts, we're set to become the UK's hottest new talent.
